The Popularity of Sunless Tanning:

By: Lori Martin, Owner of BronZen Austin Airbrush Tanning

Have you ever wondered why Asians and African Americans want to have a whiter complexion, while Caucasians try their hardest to be bronze? Why celebrities and models don the just off the French Riviera look? Why sunless tanning products is a $500 million dollar market? The rise in popularity of sunless tanning products as a part of the indoor tanning industry has introduced a whole new arena: airbrush tanning.

The benefits of applying sunless tanning lotion include not only looking healthier, but also looking younger and more beautiful. How so? A tanned complexion denotes activity. Being tan not only signifies an outdoor lifestyle, athleticism or leisure. Tanned skin also hides blemishes, age spots and cellulite.

Now, it is because of these findings in how tanning and its benefits are perceived by people that is the starting point of tracing the real reason why Americans want to be tan. Experts figure that the ability of sunless tanning products to make people look and feel younger, more beautiful and healthier is the reason why it is so popular. How come?

The benefits of being tan all point to one thing; and that is, people feel more attractive when they have a bronzed complexion. The desire to be physically attractive to the opposite sex stems from a deep-seated and often subconscious yearning to find ones mate. Yes, its as simple as that. Every persons desire to find that one true love, soul mate or their other half spurns ones need to become more physically attractive. And because tanning has become a popular and lasting trend that promises looking and feeling more attractive, it has turned into a sort of compulsion for many to become tan.

You might find it silly and most of you may deny it, but psychologists explain that the desire to be physically attractive is a natural biological reaction that originates from the need to mate. Whats more, studies have shown that not only do people tend to subconsciously look for their mates, but they also have a pre-programmed list of qualities that their mates should possess so that these traits can be passed off on their future children.

Being healthy is at the top of that list. And because tanning makes one look and feel healthy, they become more appealing and attractive to the opposite sex. Hence, sunless tanning one of the easiest, most convenient and most effective ways to become tan has become a trend that is expected to grow and last.