Press Release-Austin, Texas, January 25, 2011

BronZen Austin Airbrush Tanning Offers a Natural Bronze~Organic Alternative to the Sun

One of Austin’s highest-rated mobile spray-tanning services, BronZen Austin Airbrush Tanning provides a mobile service delivering sunless spray tans that are customized, natural and a safe alternative to tanning in the sun. Now BronZen has taken that commitment to natural and safe tanning further by utilizing organic products in all of its services.

“I started BronZen because the sun is not getting any healthier, but people still want that tan look,” said Lori Martin, the founder of BronZen. “We need to come up with healthy alternatives to achieve the beauty benefits we want.”

Today, more and more people are switching to organic and green products because of ethical and environmental concerns. At the same time, people still want beautifully bronzed skin because it makes them feel good about themselves.

All of BronZen’s formulas are custom-blended to match the skin tone of the client. Each formula is alcohol-free and 99% natural-based with DHA, an FDA-approved sugar cane derivative, as its active tanning agent. The botanical extracts in BronZen’s tanning solution provide hydrating and replenishing benefits for your skin. Products are also paraben-free and animal cruelty-free, with a guarantee that none of the products have been tested on animals.

With BronZen, you can get an organic spray tan in the comfort of your own home. Our technicians can set up in five minutes and complete the entire airbrush tan within 20 minutes, leaving your bronzed safely and naturally. To find out more about the services BronZen offers, visit www.bronzenaustin.com.

If you are interested in scheduling a private sunless tanning session with BronZen Austin, contact Lori Martin at 512-522-1165 or lori@bronzenaustin.com.

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Study: Sunless Tanning Products Temporarily Deters UV Tanning

A recent study published in the Archives of Dermatology found that women who were given sunless tanners along with a bit of skin cancer education were 33 percent less likely to sunbathe to develop a tan, compared to only 10 percent of those who were not given sunless tanners. Two hundred fifty women were recruited to participate in the study during their visit to a public beach in Massachusetts. The researchers found that their tanning intervention, which promoted sunless tanning as an alternative to UV tanning, “had a short-term effect on sunbathing, sunburns, and use of protective clothing and a longer-term effect on sunbathing and sunless tanning.”

Self-tanning products are a safer option than UV tanning. However, self-tanners still need to be concerned about protecting themselves from the sun, even after the product gives them a darker color. Just because your skin is colored darker doesn't mean you're protected from UV rays. DHA in self-tanning lotions and airbrush tanning services, is the ingredient that darkens the skin — does offer some protection, equivalent to an SPF of about 2 to 4. But this is barely any protection at all. When shopping for a self-tanner, make sure to look for one that has an SPF of at least 15 or also apply a regular sunscreen with an SPF of at least 15. Also remember, you should reapply the sunscreen every two hours outside, or immediately after swimming or excessive sweating. And you need to put on sunscreen the next time you go outside, even if your tan remains.

Research proving that UV tanning behavior can be changed with awareness is encouraging since tanning in the sun is both out of style and unhealthy, damaging the DNA in your skin. This is why celebrities, models, and fashion insiders, including Kim Kardashian, Megan Fox, Victoria Beckham and many others opt for the sunless approach. They wouldn’t alter their natural beauty — or risk harming their skin — certainly not by tanning.

Sarah Brown, Vogue’s Beauty Director, says it best: “A healthy glow does not mean a deep dark tan. A healthy glow means your natural glowing skin.”, both of which are easy to create with airbrush tanning and cosmetic sunless tanners. This is a trend you’d be smart to follow!

Airbrush Tanning: NOT just for girls

Mobile spray tanning is not limited only to the fair sex; even the guys can get a spray tan! Airbrush tanning is the new clear conscience way to that bronzed look and is whole lot better than those harmful UVA/UVB rays. Who wants to look like Clint Eastwood (not in his prime)? Cancer is one of the scariest words in the English language, and skin cancer is the most prevalent. Being vigilant in caring for your skin, wearing sunscreen and avoiding tanning beds is the new beauty practice for women and men alike.

Mobile airbrush tanning is a newer convenience and brings the bronze to you! Yes...even to you guys. A professionally trained technician will arrive at your home for the scheduled appointment, quickly set-up the pop-up spray tan booth (6'x 5'open space needed), airbrush your body and be out the door in under 30 minutes! The result: you looking as though you have been working diligently on a savage tan while island hopping in the Caribbean. The days of baking in the sun or stand in the machine and getting sprayed like a car rolling through the car wash are over. Instead, treat yourself to a spa-like treatment that comes to your doorstep. A mobile airbrush technician will evaluate your skin tone and discuss the desired results you hope to achieve. Are you setting off for a sailing trip in Seychelles, or a cocktail party downtown? Do you just need a little healthy color for a photography or are you going for a deeper bronze? These are the things that are achievable only with a custom airbrush tan. The spray tanning booth can compete no more with the control an airbrush tan technician can harness with a spray gun. The only thing you need to do is to prep your skin properly prior to the appointment and care for the tan as instructed after. The following are a few key items in obtaining the perfect bronze:

1.) Prior to appointment thoroughly exfoliate the skin with an oil free shower gel and loofah.
2.) Make sure your skin is clean of all cologne, deodorant and lotion.
3.) Wear fitted boxer briefs or your swim suit.
4.) Apply barrier cream to palms, wrist, nails and elbows as instructed.
4.) Get ready for a fabulous bronze!

The entire process usually takes about 30 minutes, and can conveniently be done over even over lunch. The absence of strong odors and oils make it safe for your clothes and your own comfort. Do not shower for at least 8 hours following a session; you will lose part of the tan during your first shower so don't get worried. The tan usually fades after a couple of weeks but the tanning operator can give you some tips on maintaining it for as long as possible.

Good luck to all the guys out there!

The Popularity of Sunless Tanning:

By: Lori Martin, Owner of BronZen Austin Airbrush Tanning

Have you ever wondered why Asians and African Americans want to have a whiter complexion, while Caucasians try their hardest to be bronze? Why celebrities and models don the just off the French Riviera look? Why sunless tanning products is a $500 million dollar market? The rise in popularity of sunless tanning products as a part of the indoor tanning industry has introduced a whole new arena: airbrush tanning.

The benefits of applying sunless tanning lotion include not only looking healthier, but also looking younger and more beautiful. How so? A tanned complexion denotes activity. Being tan not only signifies an outdoor lifestyle, athleticism or leisure. Tanned skin also hides blemishes, age spots and cellulite.

Now, it is because of these findings in how tanning and its benefits are perceived by people that is the starting point of tracing the real reason why Americans want to be tan. Experts figure that the ability of sunless tanning products to make people look and feel younger, more beautiful and healthier is the reason why it is so popular. How come?

The benefits of being tan all point to one thing; and that is, people feel more attractive when they have a bronzed complexion. The desire to be physically attractive to the opposite sex stems from a deep-seated and often subconscious yearning to find ones mate. Yes, its as simple as that. Every persons desire to find that one true love, soul mate or their other half spurns ones need to become more physically attractive. And because tanning has become a popular and lasting trend that promises looking and feeling more attractive, it has turned into a sort of compulsion for many to become tan.

You might find it silly and most of you may deny it, but psychologists explain that the desire to be physically attractive is a natural biological reaction that originates from the need to mate. Whats more, studies have shown that not only do people tend to subconsciously look for their mates, but they also have a pre-programmed list of qualities that their mates should possess so that these traits can be passed off on their future children.

Being healthy is at the top of that list. And because tanning makes one look and feel healthy, they become more appealing and attractive to the opposite sex. Hence, sunless tanning one of the easiest, most convenient and most effective ways to become tan has become a trend that is expected to grow and last.

Why Airbrush Tan?

The National Cancer Institute warns against any type of tanning where the skin comes in contact with harmful UVA/UVB rays, but especially artificial tanning done in tanning beds. In fact, the NCI notes that women who use a tanning bed only once per month put themselves at a 55 percent higher risk of contraction malignant melanoma, the most deadly form of skin cancer. If you love the bronzed look of a tan, but aren't willing to sacrifice your health, airbrush tanning may be just what the doctor ordered. The spray tan solution is organic and derived from sugar cane or beets. It is applied to the top layer skin, therefore avoiding any deep penetration. It is safe, easy and with the latest scientific advances allows you to achieve a natural bronzed without the smell or orange hue of sunless tanning creams from the 80’s. If you're considering an airbrush tan, understanding how it works can help you feel more comfortable with the procedure.

Groupon was a success!

It's official. The airbrush tan promotion featured on Groupon this month was a huge success with 194 sold! We are thrilled with the response and look forward to meeting everyone who purchased a single airbrush tan or the spray tan package with us. Groupon is great way to try new services, restaurants and experiences throughout your city at great discounts. For us: it is a great opportunity to spread the word about BronZen Airbrush Tanning while extending an offer that allows YOU to give us a try! Many Austinites that purchased the Groupon have never tried airbrush tanning or are veteran spray tanners looking to try a new airbrush tanning service. Whoever you may be.. we look forward to offering exemplary customer service and your best bronze yet!

What the heck is spray tanning?

You may have wondered how celebrities get that marvelous tan no matter whatever the season may be. The secret: airbrush tanning! Airbrush sunless tanning is one of the healthiest options to get a tan. You might walk into a salon pale-skinned, but come out with a gorgeous healthy glow...AND good for your conscience. Tanning actually takes place when your skin gets exposed to the sun. The reaction is the production of pigments (melanin) the skin to protect itself from the sun's UV rays.

In case of airbrush tanning, a compressor and airbrush tool are used to apply the tanning solution. The active ingredient in all tanning products on the market and in airbrush tanning solution is DHA, a sugar cane or beet extract. The bronzing effect is all natural and reacts to the epidermis layer of the skin. Airbrush tanning provides no any UV protection and last 6-10 days if properly care for.

Though you can get a tan done at airbrush tanning salons, it would be nice if you can get it done in the privacy of your own home. This is where mobile tanning comes in! Convenient, private and a spa treatment in your own home.